Hallandale Beach Blog -A common sense public policy overview offering a critical perspective on the current events, politics, govt., public policy, sports scene and pop culture of the U.S., South Florida, Europe and Sweden. In particular, Broward & Miami-Dade County, and the cities of Hallandale Beach, Hollywood & Aventura. Trust me when I tell you, this part of Florida is NOT the Land of Lincoln. Pictured in upper-left is Hallandale Beach's iconic beachball-colored Water Tower on State Road A1A; September 2008 photo by me, South Beach Hoosier. © 2013 Hallandale Beach Blog, All Rights Reserved.

Sunday, March 14, 2010

Adrienne Roark from CBS4 to KTVT-TV in Dallas, Cesar Aldama from KYW-TV to CBS4 as News Director

Received this depressing bit of news on
Wednesday afternoon via email from
CBS4, not long after I'd actually left a
voicemail message for News Director

Adrienne
Roark about the latest example
of the City of Hallandale Beach's longstanding
illegal and unethical (and anti-Sunshine Law)
behavior.

That was city employees at Hallandale Beach
City Hall physically preventing me from attending
a publicly-noticed Evaluation meeting about
the
hiring of a firm to conduct audits, which I
wrote
about later that day
.

On Wednesday and Thursday, South Florida
TV
blog,
http://www.sfltv.com/ had this
http://www.sfltv.com/2010/03/10/the-cbs4-bosslady-heading-to-dallas/
and
http://www.sfltv.com/2010/03/11/former-wsvn-er-cesar-aldama-named-wfor-news-director/


I don't know anything about the new guy
coming in from KYW in Philadelphia as
News Director, but here's some free advice:
the weather does NOT need to be one of
the first three segments of every 6 and
11 o'clock newscast, especially in a place
like South Florida.

If it's true that people are more wired than
ever, and they are, chances are that I already
know the weather forecast for today and
tomorrow.

I know it from the 11 p.m. telecast last night
or from seeing The Weather Channel
before leaving the house in the morning,
since I still check it to see what it'll be like
in the Greater D.C. area, or from seeing the
NOAA website after reading the The
Drudge Report
before going to sleep last
night.
Cool it with trying make the weather guy
my pal, okay?

And what's with Channel 10 NOT running
the results on Tuesday night of the Pembroke
Pines City Commission election?
It's the second-largest city in Broward.
You know, where your viewers are?
WTF?

For more, see my July 12, 2009 post about
local TV news coverage, past and present
May the good news be yours: Ralph Renick's

South Florida TV scene 18 years later;
Where's the news in Broward?
Or local investigative
news anywhere?

http://hallandalebeachblog.blogspot.com/2009/07/may-good-news-be-yours-ralph-renicks.html

--------

CBS4 logo
News from CBS4 & My33

CESAR ALDAMA NAMED NEWS DIRECTOR AT WFOR/CBS4 AND WBFS-TV IN MIAMI


Local news veteran Cesar Aldama, who earlier in his career served as Managing Editor at WFOR-TV/CBS4 in Miami, has been named News Director at WFOR and sister station WBFS-TV/Channel 33, it was announced today by Shaun McDonald, President and General Manager of the CBS-owned duopoly.

Cesar Aldama

Aldama, whose parents, twin brother and younger sister all live in Miami, is returning to South Florida after having served as Assistant News Director at KYW-TV/CBS3 and WPSG-TV/The CW Philly 57, the CBS-owned stations in Philadelphia, since April 2003. In his new role, Aldama will be responsible for overseeing all news operations at CBS4 and WBFS. He succeeds Adrienne Roark, who today was named News Director at KTVT-TV/CBS11 and KTXA-TV/TXA 21, the CBS-owned stations in Dallas-Fort Worth.


Over the course of his 20-year local television news career, Aldama has covered stories around the world in multiple roles - beginning in the field as photo journalist, and in the newsroom as a video editor, on the assignment desk and most recently as a manager.


Aldama first joined CBS4 in Miami as Managing Editor in 1999. Before that, he was Managing Editor at WBAL-TV in Baltimore.

His experience with Florida stations also includes serving as an Assignment Manager at WKMG-TV in Orlando, and early in his career as a video editor, photographer and Assignment Editor at WSVN-TV in Miami.


"We are thrilled to welcome Cesar back to South Florida," said McDonald. "He not only brings a wealth of local news experience, but also the ability to tap into his extensive, first-hand knowledge of this complex and diverse market."


"It has been both my personal and professional dream to come back home to the Miami area," Aldama said. "To do so as part of the CBS family is the best of both worlds. I look forward to joining South Florida's best news team as we continue to do what we do best - serve this vital community."


Born and raised at the U.S. Naval Base at Guantanamo, Cuba, Aldama is an active member of the National Association of Hispanic Journalists and the National Association of Black Journalists. He also serves on the board of the Mid-Atlantic chapter of the National Academy of Television Arts and Sciences.


McDonald also expressed appreciation for the role Adrienne Roark has played at CBS4 and WBFS. "Adrienne has done an incredible job as our news director for the past three years," he said. "She will be a fantastic news director for our Dallas stations, and I believe I speak for everyone here when I say we wish her the very best."


WFOR-TV/CBS4 and WBFS/Channel 33 are part of CBS Television Stations, a division of CBS Corporation.

CBS4 is "always on." For local news, sports scores, weather updates, traffic reports, entertainment news and the best video experience available on the web 24 hours a day, go to CBS4.com.


Press contact: Lee Zimmerman, Director of Communications, WFOR-TV and WBFS

Phone: (305) 639-4426 e-mail: zimmerl@wfor.cbs.com


CBS4 & MY33 | 8900 NW 18 Terrace | Miami | FL | 33172

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