Local news veteran Cesar Aldama, who earlier in his career served as Managing Editor at WFOR-TV/CBS4 in Miami, has been named News Director at WFOR and sister station WBFS-TV/Channel 33, it was announced today by Shaun McDonald, President and General Manager of the CBS-owned duopoly.
Aldama, whose parents, twin brother and younger sister all live in Miami, is returning to South Florida after having served as Assistant News Director at KYW-TV/CBS3 and WPSG-TV/The CW Philly 57, the CBS-owned stations in Philadelphia, since April 2003. In his new role, Aldama will be responsible for overseeing all news operations at CBS4 and WBFS. He succeeds Adrienne Roark, who today was named News Director at KTVT-TV/CBS11 and KTXA-TV/TXA 21, the CBS-owned stations in Dallas-Fort Worth.
Over the course of his 20-year local television news career, Aldama has covered stories around the world in multiple roles - beginning in the field as photo journalist, and in the newsroom as a video editor, on the assignment desk and most recently as a manager.
Aldama first joined CBS4 in Miami as Managing Editor in 1999. Before that, he was Managing Editor at WBAL-TV in Baltimore.
His experience with Florida stations also includes serving as an Assignment Manager at WKMG-TV in Orlando, and early in his career as a video editor, photographer and Assignment Editor at WSVN-TV in Miami.
"We are thrilled to welcome Cesar back to South Florida," said McDonald. "He not only brings a wealth of local news experience, but also the ability to tap into his extensive, first-hand knowledge of this complex and diverse market."
"It has been both my personal and professional dream to come back home to the Miami area," Aldama said. "To do so as part of the CBS family is the best of both worlds. I look forward to joining South Florida's best news team as we continue to do what we do best - serve this vital community."
Born and raised at the U.S. Naval Base at Guantanamo, Cuba, Aldama is an active member of the National Association of Hispanic Journalists and the National Association of Black Journalists. He also serves on the board of the Mid-Atlantic chapter of the National Academy of Television Arts and Sciences.
McDonald also expressed appreciation for the role Adrienne Roark has played at CBS4 and WBFS. "Adrienne has done an incredible job as our news director for the past three years," he said. "She will be a fantastic news director for our Dallas stations, and I believe I speak for everyone here when I say we wish her the very best."
WFOR-TV/CBS4 and WBFS/Channel 33 are part of CBS Television Stations, a division of CBS Corporation.
CBS4 is "always on." For local news, sports scores, weather updates, traffic reports, entertainment news and the best video experience available on the web 24 hours a day, go to CBS4.com.
Press contact: Lee Zimmerman, Director of Communications, WFOR-TV and WBFS
Phone: (305) 639-4426 e-mail: zimmerl@wfor.cbs.com
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