Showing posts with label Google Maps. Show all posts
Showing posts with label Google Maps. Show all posts

Saturday, February 2, 2013

As Super Bowl 47 draws near, I recall "Cool American" chips in Stockholm and the only sign I've seen in two weeks back in Hallandale Beach that someone else here pays attention to detail; #superbowl47


Saw this attention to detail 
at the joint Pepsi and Tostitos display almost immediately after taking a few steps into the Publix grocery store in Hallandale Beach earlier this week.
So, do you see it?
The Roman numerals?
Correct, XLVII.
As in Super Bowl 47.

When I saw it, it was almost like it was a message that intended just for me, given how much I appreciate attention to detail and context.

If you think most kids at Hallandale High and other area high schools would recognize it, you obviously aren't paying attention. Kids in this area are woefully ignorant, which explains a lot, but that's a subject for another time.


http://youtu.be/OrYTsVw53iA
For about the 15th year in a row, I will skip the Super Bowl halftime show tomorrow and either take a short walk outside, or check online for any interesting Super Bowl-related news stories, especially anecdotal ones that will either later prove to be untrue, or be so asinine that I'll wonder why they're even being mentioned. 

While I was in Sweden for about 8 days in January, I noticed many interesting things that I'll be dropping on you readers of the blog in the weeks and months to come as they seem particularly germane.
Today, though, as it concerns Tostitos, I noticed one amusing thing worth mentioning here while twice stopping at the Subway restaurant at Kungsgatan 61, next to the always-busy 7/11 at the corner of Vasagatan in downtown Stockholm -a few blocks from my hotel- where I was waited upon by the very friendly owner/general manager.
(It's opposite the Kebab House; tell the manager at Subway that the guy from South Florida with the Dolphins cap he spoke to sent you.)


View Larger Map


Instead of calling their Cool Ranch chips just that, in Scandinavia and Northern Europe, Tostitos markets them as "Cool American," as the photos below makes clear. 



See also http://metrobloggen.se/americaninsweden/i_miss_doritos_but_olw_chips_will_do/

By the way, for whatever it's worth, Google Maps and Pepsi in South Florida might want to get on the same page because as I found out today, their entry seem to be run by the same folks that gave me such bad directions in Stockholm a few times last month, as the following makes clear.


View Larger Map

  

Tuesday, November 29, 2011

Google does it again! Now mapping the great Indoors!; LA Weekly's Informer blog: "Google Maps to go Indoors, Cover Macy's in L.A. And Other Malls"

Google video: Take Google Maps Indoors. November 28, 2011

Just when you might've thought that Google has no new worlds to conquer, no new source of hand-over-fist advertising revenue from something that's standing right in front of us that we all take for granted, they show their business savvy and smarts.

Yesterday I got word from them that "Google Maps is entering a new frontier: mapping the indoors."

They've even chosen to make a humorous example of their new feature, writ large, using our old friends at Ikea...

Google video: Take Google Maps inside Ikea

As usual, Google will have the last laugh as they will now get ad dollars from other retailers, esp. smaller shops, who previously didn't cough up money for their Google Ads or sidebar ads, targeting consumers who will be more likely to be visiting the mall.

It's equally true that restaurants, bars, night clubs, book stores or other smaller owner-managed retail outlets near popular destination malls would now consider using Google Ads targeting those same consumers heading to the mall, paying to have their ads come up when someone goes to Google Maps to use this new feature to check out a specific mall's particulars.

And who might now consider using their ads as well, who wouldn't normally be thought of as a likely client for Google Ads?
Popular fashion, home decor and lifestyle bloggers who want to increase the eyeballs coming over to their sites.

Yes, that's why they're Google -they're always looking at the big picture.


------

LA Weekly
Informer blog
Google Maps to go Indoors, Cover Macy's in L.A. And Other Malls
posted by Dennis Romero at The Informer
November 29, 2011

If you're a thoroughly modern 'tard who can't take two steps without consulting your smartphone for directions (guilty), then Google has a new update that should help you with the finest detail...
Read the rest of the post at:
http://blogs.laweekly.com/informer/2011/11/google_maps_malls_shopping_retail_angeles.php

-----

Peter Coffin video: The Lost Civilization of IKEA


My last post on Ikea was from earlier this year, January 24th, titled, Daily Mail succeeds in solving riddle as old as time: "Ikea design stores 'as mazes' to stop shoppers leaving so you end up buying more..."


2012 Ikea catalog, USA: http://info.ikea-usa.com/Catalog/

2012 Ikea catalog,
Sweden:

Ikea - Bättre skilsmässa åt alla -Better divorce for everyone.
http://www.youtube.com/watch?v=isjrGmFapS4