Hallandale Beach Blog -A common sense public policy overview offering a critical perspective on the current events, politics, govt., public policy, sports scene and pop culture of the U.S., South Florida and Europe, especially the UK and Sweden. In particular, Broward & Miami-Dade County, and the cities of Hallandale Beach, Hollywood & Aventura. Trust me when I tell you, this part of Florida is NOT the Land of Lincoln. Pictured in upper-left is Hallandale Beach's iconic beachball-colored Water Tower on State Road A1A; September 2008 photo by me, South Beach Hoosier. © 2013 Hallandale Beach Blog, All Rights Reserved.

Monday, January 24, 2011

Daily Mail succeeds in solving riddle as old as time: "Ikea design stores 'as mazes' to stop shoppers leaving so you end up buying more..."

Ikea - Bättre skilsmässa åt alla -Better divorce for everyone.

(FYI: That's not their nanny, that's their mother.) http://www.youtube.com/watch?v=isjrGmFapS4

In a move that surely will get the notice of the Nobel Prize Committee in Stockholm, The Daily Mail has succeeded where so many others have previously failed, and solved a riddle as old as time: "Ikea design stores 'as mazes' to stop shoppers leaving so you end up buying more, professor says."
Thanks Professor Alan Penn, or is it "Sherlock"?

Daily Mail Online

Why shoppers find it so hard to escape from Ikea: Flatpack furniture stores are 'designed just like a maze'

By James Tozer

Last updated at 8:14 AM on 24th January 2011

If you've ever found yourself hopelessly lost in an Ikea store, you were probably not alone.

The home furnishing chain’s mazy layouts are a psychological weapon to part shoppers from their cash, an expert in store design claims.

The theory is that while following a zig-zag trail between displays of minimalist Swedish furniture, a disorientated Ikea customer feels ­compelled to pick up a few extra impulse purchases.

Read the rest of this interesting pop culture article, complete with a map dissecting the psychological layout of a typical Ikea retail store at:

Now if only those of us living in this part of South Florida could get a Business School professor to engage in a case study of why the Burger King in Hallandale Beach near the Walmart and the Intercoastal bridge persists in only having one cash register on the customer counter.

Or why on Sundays and Wednesdays, when McDonald's 59 cent hamburger and 69 cent cheeseburger promotion is in effect, the location on U.S.-1 north of Hallandale Beach Blvd. persists in only having one person work at the counter with numerous people in line, but utilizes 2-3 people to take care of one car in the drive-thru window, like they're a VIP.

There's a real consumer riddle there worth solving, which on very bad days, seems straight out of the HB City Hall management handbook.

And it's just the sort of low-hanging fruit of an investigation that the Miami Herald and South Florida Sun-Sentinel can still handle now that they've gotten rid of so many reporters who actually know the area.

Perhaps they can actually help for a change and get some big brains noodling over that counter-intuitive management behavior, which only causes customers to get upset.

Those two fast-food places are easily the worst run retail operation in this small city, though to be fair, the Burger King near Hollywood City Hall is tied with them for WORST if we're going by region and not simply by city, since it's easily THE SLOWEST fast-food place in Southeast Broward County.

By a sun dial!

Cat herding at the Ikea store in Wembley, England

Ikea -Home

Fascinating facts and figures for 2010:

2011 Ikea catalog, USA: http://onlinecatalog.ikea-usa.com/2011/ikea_catalog/US/

2011 Ikea catalog,
Sweden: http://onlinecatalogue.ikea.com/2011/ikea_catalogue/SE/

Ikea USA YouTube Channel: http://www.youtube.com/user/ikea?blend=1&ob=4

No comments:

Post a Comment

#HOLLYWOODFL based photographer and entrepreneur Esther Chuang with Hollywood Mayor-elect Josh Levy

Thumbs up! What a night! #HOLLYWOODFL based photographer and entrepreneur Esther Chuang with a very elated Hollywood Mayor-elect Josh Levy at his Victory Party, held at Leo Anato's Atelier3/AT3 on Harrison Street & S. 19th Avenue, Hollywood. AT3's great environment and the amazing variety of food prepared by chef Kevin Dreifuss, former owner/chef of ENDS MEAT restaurant, was SUPERB! November 8, 2016

Esther Chuang, Morro Dois Irmãos, Rio de Janeiro, Brazil, 2015

Above, perhaps my most-favorite photo ever of Esther, which is really saying something considering the THOUSANDS that I've actually seen of her, from all over the world. But despite the fact that you can't actually see it here, trust me, her amazing smile and inner and external beauty are there. This photo is an even more amazing achievement when you know the backstory of what it took for Esther to get to the top of the mountain, since it's NOT for the faint of heart. Next time you see her, ask her about that! Morro Dois Irmãos, Rio de Janeiro, Brazil, on her birthday, July 10, 2015. That's the Christ The Redeemer statue way out in the horizon on the top of another mountain, to the left of her head. �� In case you forgot what the Christ the Redeemer statue looks like, up close, here's another Brazilian beauty to connect-the-dots for you: Gisele Bündchen, aka @Gisele.

Abençoado por Deus e bonito por natureza!✨ ������

A post shared by Gisele Bündchen (@gisele) on