Hallandale Beach Blog -A common sense public policy overview offering a critical perspective on the current events, politics, govt., public policy, sports scene and pop culture of the U.S., South Florida and Europe, especially the UK and Sweden. In particular, Broward & Miami-Dade County, and the cities of Hallandale Beach, Hollywood & Aventura. Trust me when I tell you, this part of Florida is NOT the Land of Lincoln. Pictured in upper-left is Hallandale Beach's iconic beachball-colored Water Tower on State Road A1A; September 2008 photo by me, South Beach Hoosier. © 2013 Hallandale Beach Blog, All Rights Reserved.

Saturday, February 2, 2013

As Super Bowl 47 draws near, I recall "Cool American" chips in Stockholm and the only sign I've seen in two weeks back in Hallandale Beach that someone else here pays attention to detail; #superbowl47

Saw this attention to detail 
at the joint Pepsi and Tostitos display almost immediately after taking a few steps into the Publix grocery store in Hallandale Beach earlier this week.
So, do you see it?
The Roman numerals?
Correct, XLVII.
As in Super Bowl 47.

When I saw it, it was almost like it was a message that intended just for me, given how much I appreciate attention to detail and context.

If you think most kids at Hallandale High and other area high schools would recognize it, you obviously aren't paying attention. Kids in this area are woefully ignorant, which explains a lot, but that's a subject for another time.

For about the 15th year in a row, I will skip the Super Bowl halftime show tomorrow and either take a short walk outside, or check online for any interesting Super Bowl-related news stories, especially anecdotal ones that will either later prove to be untrue, or be so asinine that I'll wonder why they're even being mentioned. 

While I was in Sweden for about 8 days in January, I noticed many interesting things that I'll be dropping on you readers of the blog in the weeks and months to come as they seem particularly germane.
Today, though, as it concerns Tostitos, I noticed one amusing thing worth mentioning here while twice stopping at the Subway restaurant at Kungsgatan 61, next to the always-busy 7/11 at the corner of Vasagatan in downtown Stockholm -a few blocks from my hotel- where I was waited upon by the very friendly owner/general manager.
(It's opposite the Kebab House; tell the manager at Subway that the guy from South Florida with the Dolphins cap he spoke to sent you.)

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Instead of calling their Cool Ranch chips just that, in Scandinavia and Northern Europe, Tostitos markets them as "Cool American," as the photos below makes clear. 

See also http://metrobloggen.se/americaninsweden/i_miss_doritos_but_olw_chips_will_do/

By the way, for whatever it's worth, Google Maps and Pepsi in South Florida might want to get on the same page because as I found out today, their entry seem to be run by the same folks that gave me such bad directions in Stockholm a few times last month, as the following makes clear.

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