Hallandale Beach Blog -A common sense public policy overview offering a critical perspective on the current events, politics, govt., public policy, sports scene and pop culture of the U.S., South Florida and Europe, especially the UK and Sweden. In particular, Broward & Miami-Dade County, and the cities of Hallandale Beach, Hollywood & Aventura. Trust me when I tell you, this part of Florida is NOT the Land of Lincoln. Pictured in upper-left is Hallandale Beach's iconic beachball-colored Water Tower on State Road A1A; September 2008 photo by me, South Beach Hoosier. © 2013 Hallandale Beach Blog, All Rights Reserved.

Tuesday, November 29, 2011

Google does it again! Now mapping the great Indoors!; LA Weekly's Informer blog: "Google Maps to go Indoors, Cover Macy's in L.A. And Other Malls"

Google video: Take Google Maps Indoors. November 28, 2011

Just when you might've thought that Google has no new worlds to conquer, no new source of hand-over-fist advertising revenue from something that's standing right in front of us that we all take for granted, they show their business savvy and smarts.

Yesterday I got word from them that "Google Maps is entering a new frontier: mapping the indoors."

They've even chosen to make a humorous example of their new feature, writ large, using our old friends at Ikea...

Google video: Take Google Maps inside Ikea

As usual, Google will have the last laugh as they will now get ad dollars from other retailers, esp. smaller shops, who previously didn't cough up money for their Google Ads or sidebar ads, targeting consumers who will be more likely to be visiting the mall.

It's equally true that restaurants, bars, night clubs, book stores or other smaller owner-managed retail outlets near popular destination malls would now consider using Google Ads targeting those same consumers heading to the mall, paying to have their ads come up when someone goes to Google Maps to use this new feature to check out a specific mall's particulars.

And who might now consider using their ads as well, who wouldn't normally be thought of as a likely client for Google Ads?
Popular fashion, home decor and lifestyle bloggers who want to increase the eyeballs coming over to their sites.

Yes, that's why they're Google -they're always looking at the big picture.


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LA Weekly
Informer blog
Google Maps to go Indoors, Cover Macy's in L.A. And Other Malls
posted by Dennis Romero at The Informer
November 29, 2011

If you're a thoroughly modern 'tard who can't take two steps without consulting your smartphone for directions (guilty), then Google has a new update that should help you with the finest detail...
Read the rest of the post at:
http://blogs.laweekly.com/informer/2011/11/google_maps_malls_shopping_retail_angeles.php

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Peter Coffin video: The Lost Civilization of IKEA


My last post on Ikea was from earlier this year, January 24th, titled, Daily Mail succeeds in solving riddle as old as time: "Ikea design stores 'as mazes' to stop shoppers leaving so you end up buying more..."


2012 Ikea catalog, USA: http://info.ikea-usa.com/Catalog/

2012 Ikea catalog,
Sweden:

Ikea - Bättre skilsmässa åt alla -Better divorce for everyone.
http://www.youtube.com/watch?v=isjrGmFapS4

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