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Wednesday, April 4, 2012

Three weeks before 2012 NFL Draft, NFL & Nike host marketing bonanza for release of Nike's Elite 51 line of football uniforms, sportswear & training apparel


Wall Street Journal Digital Network video: NFL and Nike Unveil New Team Jerseys at Brooklyn Navy Yard. April 3, 2012.

Three weeks before 2012 NFL Draft, NFL & Nike host marketing bonanza for release of Nike's Elite 51 line of football uniforms, sportswear & training apparel.

Above, MarketWatch correspondent Andria Cheng reports from the NFL marketing bonanza that fans have been buzzing about for months as the NFL's contract shifts from Reebok to Nike.
She speaks to Brian Orakpo of the Redskins and Alex Smith of the 49ers about the new line of official uniforms, shoes and gloves, and speaks to Nike Brand president Charlie Denson about the new line of NFL-themed consumer sportswear and training line of apparel. 
Costs for near-replica of lighter, non-water-absorbent Elite 51 line of NFL game jerseys are approximately $250, with the intermediate line of fitted shirts, with centered team logo, going for about $100 a piece, $15 more than the current price point of Reebok's
Denson expects most of the merchandise to be on retail store shelves by NFL Draft of April 26th. Projected wholesale sales of $750 million? We'll see. 

FYI: New Era has the field hat contract.

USNikeFootball video: How we work: Nike + the Seattle Seahawks. April 3, 2012
Nike Football Design Director Todd Van Horne and Seattle Seahawks Equipment Manager Eric Kennedy discuss the collaboration between Nike and Seahawk players and staff to get the most innovative products on the players. Seahawk strong safety Kam Chancellor wants the lightest uniform possible given how he's expected to keep up with the opponent's fastest players on the field.  

See also:
Bloomberg TV video: Mark Crumpton of Bloomberg TV's "Bottom Line" tal;ks to Denson and . NFL Uniforms, Tebow Merchandise. April 3, 2012.

NFL, Nike roll out new uniforms for all 32 teams

NFL.com's photo gallery of new uniforms: 


Dolphins' new Nike merchandise is here: 

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