-------- SonyStyle blog Mr Sun shines on Sony Dash By: SukhjitPosted: 6/08/2010 Posted in News & Announcements
This week television viewers in the Washington DC and the San Francisco Bay Area will be introduced to Sony Dash with a new TV spot. If you’re familiar with Dash you know, it is a brand new way to face the day. Among its many uses, the Sony Dash is a bedside internet device that lets you customize your wake up with apps like Facebook, Pandora internet music, live traffic, weather… just about anything you need (aside from a morning espresso) to start the day.
Read the rest of the post at the Sony Style blog at: http://blog.discover.sonystyle.com/mr-sun-shines-on-sony-dash In the middle of the year 2010, the Miami Herald currently only has two widgets for use with Chumby, and has no widgets on its own website for bloggers to place on their own blogs, if they were so inclined -which I'm not- but how do you have NOTHING in 2010? Way to keep up with the times!
Why isn't Bridget Carey doing something about this?
My favorite excerpt from above: By allowing such a degradation in its premium advertising space (a home page is supposed to be just that), the HuffPo acknowledges that its content is, in fact, cheap. It therefore admits that volume, rather than targeting or relevance, drives the value of its content. Of course, I like that because it tends to correspond to my intuition about the HuffPo, but... on the other hand, I actually read Arianna's book on Picasso when it first came out over 20 years ago, when she had a very different persona.
Her great-grandfather bought the Washington Post during the Great Depression. Her grandmother brought it to prominence during Watergate. Katharine Weymouth on the challenges she faces as publisher of the paper in the digital age. You also may want to check out this Aspen Institute event at FORA.tv/ Washington Post CEO Katharine Weymouth on Future of News http://fora.tv/2008/11/24/Washington_Post_CEO_Katharine_Weymouth_on_Future_of_News#chapter_02
Sorry to say but I discovered over the weekend that the very compelling p.s.a. video that was the focus of my advertising industry-related blog post of July 10th, TAC-SWAP -which I've gotten a lot of positive email about, esp. from overseas visitors to Hallandale Beach Blog- has, for now at least, been rendered invisible on YouTube as a result of a copyright claim by the very people in Australia whom you'd think would want the message they paid for to be seen by as many people as possible, the Transportation Accident Commission.
You don't have to have read every one of world-renown Northwestern marketing professor Philip Kotler's many great books on marketing strategies, or sat in on his Kellogg classes in Evanston, to know what a very bad decision that will likely turn out to be in retrospect. http://www.kellogg.northwestern.edu/faculty/bio/Kotler.htm http://www.kellogg.northwestern.edu/Faculty/Blogroll/All-Blogs.aspx http://www.kellogg.northwestern.edu/Faculty/Books_By_Faculty/Marketing.aspx Looking northeast towards the main part of Northwestern's campus and Lake Michigan. Until you've been there, you can't imagine how beautiful the Evanston campus is. It's not quite in IU's class in terms of beauty, but it's much beter than 95% of this country's college campuses. Here they have precisely the sort of great interest in their awareness campaign that you'd want, and they not only don't have a means for sharing it from their own website, but they've actually now clamped down on the one-and-only way most people will ever hear about it, including similarly-situated groups around the world, who, it might be hoped, might get the kick-in-the-pants they need to start being as realistic and compelling on their home turf as this and the preceding TACads have been.
Just imagine if overnight, Miami-Dade County and Broward County governments were forced to pay for ads on local TV this realistic, to induce citizens to call anonymously to report govt. graft and abuse, kick-backs, contract chicanery or ethical funny business by elected officials or govt. employees?
That would be great to see on TV, and the sort of thing that the Broward County Ethics Commission really ought to be pushing hard, if you ask me. http://www.broward.org/ethicscommission/welcome.htm So, with all that said, here is the only legally-sanctioned website where you can actually see the SWAP p.s.a., although a few places around the world still have it up until the Australians force them to pull it down -like at Sostav in Moscow, http://www.sostav.ru/news/2009/07/10/cod3/ - albeit without the benefit of a large screen.
Kudos to the people at Grey Melbourne who made this great ad possible, which hasn't gone un-noticed: creative director Nigel Dawson; executive creative director Ant Shannon; writer Nigel Dawson; art director Pete Becker; agency producer Jess Smith, account director Claudia McInerney, TV Director Sean Meehan, film company Soma Films; client Emma Mulholland and John Thompson; Media Mitchells.
