Mediocrity is king
My favorite excerpt from above: By allowing such a degradation in its premium advertising space (a home page is supposed to be just that), the HuffPo acknowledges that its content is, in fact, cheap. It therefore admits that volume, rather than targeting or relevance, drives the value of its content.
Of course, I like that because it tends to correspond to my intuition about the HuffPo, but... on the other hand, I actually read Arianna's book on Picasso when it first came out over 20 years ago, when she had a very different persona.
FYI: On NPR's Diane Rehm Show on Monday at 11 a.m.
Katharine Weymouth and the Future of Newspapers
Her great-grandfather bought the Washington Post during the Great Depression. Her grandmother brought it to prominence during Watergate. Katharine Weymouth on the challenges she faces as publisher of the paper in the digital age.
You also may want to check out this Aspen Institute event at FORA.tv/
Washington Post CEO Katharine Weymouth on Future of News