Heavenly! A month before her film 'Monica Z' opens in Sweden on September 13th, Edda Magnason sings "Sakta vi gå hem genom stan” (Slowly we walk through town) LIVE on SVT's Allsång på Skansen, Stockholm, August 13, 2013, on the last show of 2013. With lyrics! Now THAT'S how you promote a film featuring great music!; #monicaz, #eddamagnason, @manszelmerlow, @svtallsang, @PeterBirro
Video is available worldwide on SVT Play website until August 14, 2014
You can watch the whole 58-minute show at
The program is available worldwide on SVT Play website until September 12th.
My last blog post on Edda Magnason and the news regarding her role playing Swedish pop culture icon Monica Zetterlund, complete with both the official video of 'Sakta vi gå hem genom stan' and the official trailer for the biopic "Monica Z" was on July 26, 2013 titled, Trending at HBB with Sexy Swedish élan: Edda Magnason channels iconic Swedish jazz singer Monica Zetterlund for her upcoming biopic "Monica Z"; Edda Magnason - Sakta vi gå genom stan (Official Video); Opens nationally in Sweden on September 13th, but premiering at 'Way Out West' film festival in Göteborg from August 8-10; #monicaz, @PeterBirro
"Monica Z" tävlar i Montreal: http://t.co/777OIhfSoM
— Kulturnytt i SR (@kulturnytt) August 8, 2013
Above, a tweet from Sveriges Radio on the news that Monica Z has been selected to compete at the upcoming Montreal Film Festival.
In Swedish, though...
After I watched the Edda Magnason video a few times I went looking around to my usual smorgasbord of online Swedish media and pop culture sites to see what's what in Sverige in the middle of August.
Even a perfunctory reading of things makes perfectly clear that there are lots of fans of singer and Allsång host Måns Zelmerlöw who are not happy about the news that after three great years of entertainment, Måns will not be returning to host the popular show next summer, meaning that Tuesday night wasn't just the last show of the summer, but also the last one to be hosted by the energetic and multi-talented Måns.
But the thing is, it's his choice, not the choice of the management at SVT, who are very happy with the job that he has done and love the ratings he brings, since it's the number-one show on TV in the summer, last week drawing 1.7 million TV viewers in a country of about 9.5 million people, less than half the size of Florida..
Quite simply, Måns wants to be able to do other things musically and artistically, and have the freedom in his schedule to tour during the summer if he chooses, or do some touring but also spend time with his friends during the glorious summers that the whole country thinks about most of the year.
Midsummer Day, a little past ten in the evening at Strandvägen in Stockholm pic.twitter.com/GDd2x46FRs
— Sweden.se (@swedense) June 19, 2013
As Måns put it plainly after the show to the Swedish news media after confirming he would not be returning:
Jag kommer jättegärna tillbaka nån gång i framtiden, men först måste jag få göra min grej, jag drömmer ju om att turnera nu och då ska det bli så.http://www.aftonbladet.se/nojesbladet/article17290129.ab
Still, many of his supporters started a Twitter hashtag name for their fight to.... well, not sure what exactly, since it's his choice to leave after three years, but you have to admire the dedication if not the logic: #AllsångNeedsMåns
Tack för alla fina kommentarer. Jag har njutit av varje ögonblick på Solliden och kommer gärna tillbaka någon gång i framtiden.
— Måns Zelmerlöw (@manszelmerlow) August 13, 2013
But I'm excited to see what @manszelmerlow will do instead of #allsang. Can't wait for his new music. But #AllsångNeedsMåns anyway.
— Sabina Stjernberg ☆ (@ssabina_94) August 13, 2013
@ssabina_94 @manszelmerlow Ohh nooo :(((((( I loved the way how he made allsang..:((( And yes, I was watching it from HUNGARY! @svtallsang
— Bianca Silling❤ (@SillingBianca) August 13, 2013
#AllsångNeedsMåns @manszelmerlow @svtallsang pic.twitter.com/ZGi41ltY9y
— Elina Johansson (@ElinaElinajo) August 13, 2013
#AllsångNeedsMåns It would not be the same without Måns. I have really loved watching #allsang since his first season 2011.
— Sabina Stjernberg ☆ (@ssabina_94) August 13, 2013
I must admit that Måns and his engaging personality have really grown on me a lot the past three years since his first year in 2011, when he was not as well-known to me, obviously, as he was to the average Swedish music listener and pop culture follower.
I'd seen videos of him singing or on Swedish TV shows, of course, and had read about him in the newspapers, magazines and websites, to say nothing of the music blogs, but I had no strong opinions one way or the other, though there's no mistaking his talent.
After three years of watching him via SVT Play, http://www.svtplay.se/ now I actually know some of his go-to moves during the show and which songs are his go-to songs, as well as which ones I've come to like best, whether in Swedish or in English.
To end this post, I'm going with a happy video that includes him which I posted here on the blog back in July previewing my trip to Stockholm this past January, back when I still thought I'd be going to Iceland after visiting Sweden for about nine days and would be able to catch the Aurora Borealis while in Iceland for three days.
It features the recurring opening montage of aerial scenes of beautiful Stockholm used on Allsång på Skansen in the summer of 2011, the first year Måns was at the helm, and featuring a multi-generational all-star squad of singers joining him in singing the show's theme song, Stockholm i mitt hjarta, the song that begins the sing-along every week.
The one song that everyone in attendance, regardless of age or musical tastes, pretty much knows by heart after watching the landmark summer TV show for years.