"SOLREA - SVERIGES BÄSTA RESESÖK"
The colder and snowier it got in Stockholm, the more this simple ad seemed like genius. Sometimes, you don't have to reinvent the advertising wheel. When you're a travel agency and it's cold and snowing, make your target audience think of summers and traveling to an inviting warm beach. Above, one of the many Sistaminuten.se display ads I saw on the side of pay phones throughout Stockholm. This one was located on Ringvägen, across the street from the Åhléns Dept. store (with the Hemköp grocery store in the basement that I visited frequently) west of busy Götgatan and the Skanstull T-bana, the southern commercial heart of trendy and fun Södermalm. January 11, 2013 photo by South Beach Hoosier.© 2013 Hallandale Beach Blog, All Rights Reserved.
*There was recently a controversy with this ad campaign that I will be blogging about quite soon.
Pictured: A Mom and her two kids sitting on the beach staring out at the waves. Only two blocks from the B&B I stayed at in the Södermalm area of Stockholm on my recent trip, the #1 B&B in the city, also located on Ringvägen were two other display ads promoting travel. The one in the distance is for SAS, which I flew on to Stockholm, and the one in the foreground, on a public telephone booth, is the "Holiday is where the Heart is" ad campaign for VING which started the week before Christmas. January 12, 2013 photo by South Beach Hoosier.© 2013 Hallandale Beach Blog, All Rights Reserved.
Here's VING's very-popular "Holiday is where the heart is" TV spot: http://www.dagensmedia.
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