SVT throws the world a curve in naming comedienne and new mom Petra Mede as its sole host for Eurovison Song Contest Semifinals and Finals in Malmö in early May. And not everyone is happy with the choice, whom even the show's producers call "beloved but controversial"
The IT was the press conference carried LIVE on both Aftonbladet and Sveriges Television, SVT, at 5:15 Miami time, to see whom SVT would name as hosts for the 2013 Eurovision Song Contest's Semifinals and Finals in Malmö in May, which are expected to be watched by about 100 Million viewers throughout Europe in May.
Info about Petra in English:
But already, less than two hours after the official announcement's been made, the mainstream Swedish news media is reporting that a not-so-small element is really NOT-so-crazy about her selection, with many penning words on social media much worse than these: "Det här kan inte vara sant." (This can not be true.)
Additionally, as was somewhat predictable, and as would be the case here in the U.S., with the identity now known, the press is now focusing on the story line of how the brains behind the selection were able to keep their months of inquiries secret from THEM.
It turns out that the small band of SVT insiders involved in the important selection(s) used code words to keep the news about who was being actively considered -and perhaps more importantly, who wasn't!- from being prematurely disclosed and blowing-up in their face.
The name they used for Mede in their various meetings and communications?
Aftonbladet video: Christer Björkman - "Vi kallade Petra Mede för Harry Potter" Björkman om hur hemligheten hölls.
This selection of host today effectively starts the three-month countdown for the national music contests throughout Europe, some of which have already started in earnest, like in Iceland, where HBB fave Yohanna has already competed.
In the case of host Sweden and its selection to Eurovision, via Melodifestivalen, which begins on February 2nd with the First Round in Karlskrona, well, it is exactly as I've described here on the blog many times before, a national obsession.
To quote myself from an upcoming blog post here that was written about some news re SVT that I discovered while I was in Stockholm ten days ago:
The whole country watches Melodifestivalen, even people who think it's stupid, and people were talking about it last week to me, despite my only being somewhat famiar with some of the contestants, because the first nationally-televised competition takes place very soon. The Swedish news media positively fixates on the weeks of competition to an extent that would be hard to explain if it wasn't so self-serving, and yet also surprisingly, mean-spirited in many cases, as lots of people have reason to create or pass-along rumors!It's on, baby!