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Wednesday, December 2, 2009

Formidable! Sonia Rykiel Pour H&M'S Unforgettable Paris Party; video you have to see to believe

Received this package via email early this morning,
about 3:16 a.m. to be precise, but wanted to wait
a few hours to catch my breath, as I'm just trying
to come to grips with how great the 2009 Victoria's
Secret Fashion Show
was last night on CBS,
perhaps the single best-produced show on TV
this year other than the Emmy's with Neil Patrick
Harris
or the Pilot for USA's instant hit, White Collar.


(Plus, trying to get the image of the amazing

Behati
Prinsloo
out of my head.
I've got a post on her coming-up in a few days.)

As you watch this beautifully produced video of the
party last night in Paris for the launch of the
much-antipated
SONIA RYKIEL POUR H&M line,
keep one thing firmly in mind.

Despite having more time, money and resources
to throw at it to make it a spectacle, there's ZERO
chance that the NFL will have anything even
remotely this clever or jaw-dropping for the
Super Bowl down
here in two months.
(I'm thinking Saints 37, Colts 31, right now.)

As I watched this video in amazement, knowing
that she was there, somewhere, I couldn't help
but scan for longtime film fave
Kate Bosworth
in the background in every frame.


When I finally saw her, once again, I couldn't help
but wish that she'd put on a little more weight,
but that's me. I really think there's a truly amazing
actress inside
of her, with range that would be
entirely self-evident with
the right nuanced script,
but wow, her longtime skinny
persona really
makes it hard to concentrate on
what she's
actually saying and doing up on the
screen
sometimes.


At times, it's almost as distracting as her natural

and amazing good looks.

http://justjared.buzznet.com/2009/12/02/kate-bosworth-holds-onto-hm/


I have a lot of similar feelings script-wise
about the
delightfully curvier and funnier
Heather Graham.
Is there a reason why nobody else has thought

of casting the two of them as sisters or cousins?
It's obvious!

Heather
as the older, funnier California cousin,
Kate the self-serious Bostonian cousin who
needs to desperately break out of her shell
a bit before
her perfectionist mode completely
alienates
everyone she knows.
So, when an opportunity presents itself one day,

they take a trip together to Europe when
fashion
exec Heather heads to Paris...

To get a better look at the the new
Sonia Rykiel
Pour H&M
line, go to
http://www.hm.com/us/#/soniarykiel/

---------

from the H&M press release
I received this morning:

FANTASY, MAGIC, FASHION!

SONIA RYKIEL POUR H&M'S UNFORGETTABLE PARIS PARTY

Kate Bosworth, Eva Herzigova and Nadja Auermann partied together with fashionistas in a magical world in Paris last night to celebrate the launch of Sonia Rykiel pour H&M. The Grand Palais, one of the city’s most famous buildings, was transformed into a Parisian fantasy land for around 2,000 guests. Among them were stars such as Jean Paul Gaultier, Ellen von Unwerth and Emanuelle Béart, who walked through an enchanted forest before arriving at a recreation of Saint Germain, the spiritual home of Sonia Rykiel. Then, seated under a specially made Eiffel Tower, guests were given a preview of the Sonia Rykiel pour H&M lingerie collection, which debuts in around 1,500 H&M stores worldwide from December 5, as well as the knitwear collection for women and girls, which arrives in around 200 stores on February 20, 2010.

“It was all about the brilliance of Paris and of Sonia Rykiel. We wanted to give our guests a story-like experience, let them enter a fantasy world where they could discover the Sonia Rykiel pour H&M collections and let themselves go”, says Nathalie Rykiel, artistic director and president of Sonia Rykiel.

“It was the most magical evening. Sonia Rykiel is so totally Parisian, the epitome of chic. This is the spirit of the Sonia Rykiel pour H&M collections that shone through at the party last night. It was such a thrill to work with a fashion icon like Sonia Rykiel. We are really happy with the collections, which we feel is 100 percent Sonia Rykiel. The lingerie collection is really the perfect Christmas gift”, says Margareta van den Bosch, H&M’s creative advisor.

Held on the first night of December, the H&M party for Sonia Rykiel truly marked the start of the festive season. Embodying the essence of Paris as much as Sonia Rykiel herself, the glittering city inside the Grand Palais was like a sparkling and surreal theme park for adults. The collections were displayed on floats which emerged from a recreation of the Arc de Triomphe, with a Parisian funfair as backdrop.

“I’ve always been a big fan of Sonia Rykiel. To me she is so feminine, and so wonderfully dramatic, like a big glittery bow on a dress. It’s crazy here, I wasn’t expecting this. It’s like a mini carnival,” says Kate Bosworth.

“I love Sonia Rykiel, and I love the association with H&M. Sonia Rykiel is like a revolution in fashion. She makes sexy clothes, but ones that are very modern, cool and feminine. She’s super-clever and super-talented and I have big, big admiration for her,” says Jean Paul Gaultier.

“I think it’s very Sonia Rykiel to have her presentation with H&M here. She’s so Paris, and I don’t think she could have had it anywhere else,” says Eva Herzigova.




http://www.youtube.com/watch?v=AqilHsSzQCE&feature=player_profilepage



http://www.youtube.com/watch?v=3k54qX5xZQM

Now that you've seen it, this is how they put the
Sonia Rykiel show was put together.



http://www.youtube.com/watch?v=xFjfbVQ4gVI

See also: http://www.soniarykiel.com/
-------
More H&M vids at http://www.youtube.com/hm

I last wrote about H&M in May:
http://hallandalebeachblog.blogspot.com/2009/05/swedish-retailer-h-plans-2-stores.html

Tuesday, May 12, 2009
Swedish retailer H&M plans 2 stores for...not South Florida,
but Central Florida -where all the Svenska flickor shop.
The H&M in Washington is about six blocks east of The White House.
Meanwhile, in the year 2009, there's still no general interest bookstore within the city limits of Miami. Congratulations!
---------------------
Orlando Sentinel
http://www.orlandosentinel.com/business/orl-swedish-retailer-to-open-two-stores-051109,0,370371.story

Swedish retailer H&M plans 2 stores for Central Florida
By Sandra Pedicini
--------------

Not so sure about the validity of the bookstore thing
putdown anymore, but will investigate further.

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