Showing posts with label political advertising. Show all posts
Showing posts with label political advertising. Show all posts

Wednesday, March 21, 2012

ProPublica's Lois Beckett on how politicians are presenting themselves to different audiences and whether they have a responsibility to tell people about the personal information they collect about them on Facebook, Google and other social media

http://www.propublica.org/article/how-to-win-facebook-friends-and-influence-people
ProPublica

How to Win Facebook Friends and Influence People

by Lois Beckett, ProPublica,  
March 13, 2012, 1:31 p.m.

Instead of picketing outside company headquarters, an advocacy group is using Facebook ads to try to influence people whose profiles identify them as employees of Freddie Mac or JPMorgan Chase.

The anti-foreclosure ad campaign, which launches today, asks Freddie and Chase employees to talk to their CEOs about a veteran -- a former Marine -- who's facing eviction in California.

"This is not any sort of attack on the employees there," said Jim Pugh of Rebuild the Dream, which is running the ad campaign. "We're trying to let them know what's happening."

The ad that targets Freddie Mac employees features a small picture of CEO Charles Haldeman's face, and the message, "Freddie Mac did what???? Freddie Mac is evicting a former Marine who's been trying to pay his mortgage. Tell CEO Haldeman to work out a fair deal with him!" according to a copy of the ad provided by Pugh.

The JPMorgan Chase ad is similar, but with a Chase logo instead of an executive's face.  

We've contacted Freddie Mac and JP Morgan Chase spokespeople for comment, and also reached out to Freddie Mac and JPMorgan Chase employees on Facebook. If you've seen one of these ads, please let us know.

 Targeted online advertising is nothing new. (As anyone who has changed their Facebook status to "engaged" can tell you, a simple update can bring a deluge of new ads.) But political campaigns and advocacy groups are increasingly adopting the same microtargeting tactics that companies use.  

Rick Perry's campaign, for instance, targeted faith-focused ads to people in Iowa who listed themselves as Christians on Facebook, and ads featuring his wife to the state's female conservatives, Politico reported.  

According to FEC data, Endorse Liberty, a super PAC that supports Ron Paul, has led the way on Facebook expenditures, spending a total of $241,508 through January 2012.

And it's not just Facebook and Google where campaigns and activists are doing microtargeting. The music site Pandora announced last year that it would be selling political ad space targeted to the zip codes of particular listeners, the Wall Street Journal reported.

There's nothing inherently problematic about targeted ads. Campaigns have been using direct mail to target particular voters for decades. Digital targeting can be a cost-effective way of spending advertising dollars, especially for smaller groups, like Rebuild the Dream, which sees the ads as a great way to get more bang for their buck in terms of reaching their intended audience. (The group also launched a special donation drive specifically for the Facebook ad buy.) ProPublica even used Facebook ads to try to find sources for our 2009 series, When Caregivers Harm.

But as the ability to use data to reach particular people grows more sophisticated, targeting risks crossing privacy lines, as demonstrated by a recent New York Times article on how Target knew a teenage customer was pregnant before her father did.

What's clear is that if all this microtargeting translates into electoral gains, the scale and sophistication of these efforts will continue to grow, and the data science that gained traction in 2008 will become a regular part of campaigning. In the meantime, the Obama campaign's already substantial data team continues to hire statistical modeling analysts and analytics engineers.

The increasing ease and flexibility of online targeting also raises new questions about how politicians are presenting themselves to different audiences, how much campaigns need to tell their supporters about the personal information they collect -- and what will happen to the massive databases of voter information collected during the 2012 presidential campaign. Will they be sold? Passed on to other politicians?

Rebuild the Dream, which focuses on economic issues, was launched by MoveOn.org in 2011, but has been independent since January, Pugh said. The group's president is former Obama green jobs adviser Van Jones.

Pugh worked on the Obama campaign's digital analytics team in 2008 while also trying to finish a Ph.D. dissertation in robotics, and later did similar work for the Democratic National Committee. He said he was not sure what kind of reaction the ads would receive.

"I would imagine that people are fairly used to targeted ads at this point," he said. But while people who work in politics and advocacy may be used to receiving Facebook ads targeting specific causes, "It's hard to know in advance how unusual it will seem to the employees of Freddie Mac and JP Morgan Chase."
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Reader comments at: http://www.propublica.org/article/how-to-win-facebook-friends-and-influence-people/single#comments

Thursday, September 22, 2011

Obama Isn't Working: Florida; When is FL-17's Wilson signing-on as a sponsor of Obama's doomed jobs bill to at least be consistent in her bad choices?

Mitt Romney campaign video: Obama Isn't Working: Florida
http://youtu.be/m1V5-tPoubE


Question for the South Florida news media:
When is FL-17's Rep. Frederica Wilson actually signing-on as a sponsor of President Obama's doomed jobs bill to at least be consistent in her bad choices?
Today makes two weeks since his speech.

She was the CBC sponsor of that meeting in Miami, depicted above in Mitt Romney's ad, so why won't you ask her that simple question?

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Friday, October 15, 2010

re Topix, Sun-Sentinel's reader comments site; Venture Beat: Online news gatherer Topix aims for election-ad dollars

Some of you are already quite familiar with the downside of using the Topix reader comment boards affiliated with newspaper websites.

If you're in South Florida like me, it's pretty likely you're familiar with it from having seen the South Florida Sun-Sentinel's, where scurrilous, hateful and racist comments were/are routinely posted there just for the hell of it, and people could literally post things things there that were/are NOT factually true, with no fear of it being deleted, despite what the newspaper lamely claims.

Want to accuse someone you don't even know of being drunk at 9 a.m. and causing a traffic accident? Welcome aboard!
This is from today about the Channel 10 news van accident in Fort Lauderdale:
3 hurt in accident involving WPLG Ch. 10 live truck in Fort Lauderdale
http://discussions.sun-sentinel.com/20/soflanews/fl-van-overturn-20101015/10

I saw things there repeatedly about someone I knew that were NOT at all true, but it hardly mattered that it wasn't true, because there it stayed, day-after-day, week-after-week, month-after-month.
(For the record, it was from West Hollywood Dissident.)

If you wanted to publicly say that your ex-girlfriend/ex-husband or ex-roommate was a vampire, a deadbeat, a drug user, a fleeing felon or a Justin Bieber-lover, that was the place for you to vent your wrath!
And it shows!

Well, this Oct. 13th article from Venture Beat informs us about the TOPIX geniuses' newest strategy to get more political advertising $$$.

But fortunately, some smart readers chime-in and share even more personal horror stories and ruin the TOPIX party.
Sweet!

I found the article today after I received an email in my inbox from Topix this morning telling me -deceptively- implying that someone had a new message, presumably responding to something I'd written at some point in the past.

That seemed odd, since I haven't used it in a while since their site was such a mess.

Such a mess, in fact, that I'd written an email to the Sun-Sentinel's management many, many weeks ago.
Official response? ZERO!

Way to be accountable, legacy media!

-----

Hi Hallandale Beach Blog,

CitizenTopix sent you a message on Topix.


To see the message, click this link:

(I deleted this for obvious reason to post it here on the blog.)

Topix


-----------

But rather than seeing a link I'd click to see the new comment -and my own original comment, since they didn't say what the subject was- as with the DISQUS comment system, http://disqus.com/, which I use when commenting on material at TheWrap and the various mediabsitro.com industry websites, it was essentially a sales pitch from TOPIX's new effort, Citizen TOPIX.

-----------------

“Sounding off for the citizens”

A Governor, Sheriff, and Dog Catcher walk into a bar...

Topix Election 2010: Citizen Sound-Off is the place to discuss the November 2nd Midterm elections that matter to you. From big-name governor races all the way down to hotly contested county commissioner seats, you can share and debate your opinions with folks from down the street or across the state.

Get started right now: http://www.topix.com/pr/election2010


Are we missing a race for your town? We could use your local expertise!
Just head over to this form and fill in the blanks:
http://bit.ly/topixelections


Vote early. Comment often.

See you at the polls!

Citizen Topix
------

As you might imagine, they were NOT persuasive.


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Venture Beat

Online news gatherer Topix aims for election-ad dollars
October 13, 2010 Riley McDermid

With its launch of Election 2010: Citizen Sound-Off today, online news aggregator Topix is now the only website to couple localized voter information with a platform for open participation. But can it channel this big election into even bigger ad dollars?


Read the rest of the post at:

http://venturebeat.com/2010/10/13/online-news-gatherer-topix-aims-for-election-ad-dollars/

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See also:

"Entertainment Industry Analysis, Breaking Hollywood News" in
TheWrap
http://www.thewrap.com/

http://www.mediabistro.com/


http://www.mediabistro.com/tvnewser/

http://www.mediabistro.com/webnewser/

http://www.mediabistro.com/agencyspy/


http://www.mediabistro.com/sportsnewser/


http://www.mediabistro.com/galleycat/

Wednesday, November 4, 2009

Unconstitutional Power Grab: Hallandale Beach Considers Taxing Political Candidates for Free Speech

Below, an email sent Tuesday afternoon to
Broward County Comm. Sue Gunzburger's
office, that was
cc'd to the Commissioner.

I will be at both the Hallandale Beach and
Hollywood City
Commission meetings
Wednesday morning and afternoon
respectively,
so perhaps I'll see you there.

Just remember,
wheels ARE in motion.
----------------------
November 3rd, 2009

Dear X:

Thanks for taking the time to speak to me
this afternoon on a matter I feel is of great
public interest and concern.

Here's the link to the issue I just spoke to you
about on the telephone that will becoming
before the Hallandale Beach City Commission
Wednesday morning at 10 a.m.,
agenda item 7A.

Description:
http://www.hallandalebeachfl.gov/files/2009-11-04%20City%20Commission/Agenda%20Outline%20for%202009-11-04.htm

City Manager's Office Staff Report:
http://www.hallandalebeachfl.gov/files/2009-11-04%20City%20Commission/staff%20reports/00004815.htm

Supporting Documents
http://www.hallandalebeachfl.gov/files/2009-11-04%20City%20Commission/item%207a/index.html

Completely contrary to both the U.S.
and Florida constitution, as well as past
Supreme Court rulings that political
contributions and paid political advertising
are Free Speech, the City of Hallandale
Beach proposes to create a law completely
out of thin-air that gives them the power
and right to charge political candidates
or issue/referendum groups, a tax or fee
of $200 -down from $500!- for exercising
their constitutional right to post either
political or advocacy signs within the
city limits of Hallandale Beach.

If, having paid all legally-required filing fees,
you are then required to pay a tax or fee
for simply exercising a legally-protected
constitutional right like political speech,
it's not really Free Speech, is it?

In my phone conversation with you,
I explained how preposterous this is
for all sorts of reasons, and I will revisit
those same points and others later this
evening on my blog, reminding you that
I've previously written about this issue,
which the South Florida press has
completely ignored.

At the first reading of this on October 21st,
the City Manager's office removed the
previous version of this proposal that,
equally absurdly and unconstitutionally,
gave the unelected City Manager the right
to place political advertising on city-controlled
property if they chose to, despite the fact
that it's the citizens and taxpayers of
Hallandale Beach whom the land in question
belongs to, not the unelected City Manager,
who in Mike Good's case, doesn't even
live in Hallandale Beach.

I'm sure that they are a perfectly fine employee,
but just for the record, the name of the person
in the Broward Supervisor of Election's
office, Operations Dept. I spoke to earlier,
who didn't seem to quite grasp the larger
principle involved that I was trying to share
with them, via a head's-up -even though
I know quite well that Broward County
doesn't have a regulatory element in this
,
per se- before placing my call to you at
Comm. Gunzburger's office, is XXX,
who at least has their name and email
address on the Elections webpage.

Why Dr. Snipes and her office's Legal
Counsel
don't have their official email
address listed somewhere on their county
webpage,
http://www.browardsoe.org/default.aspx?s=1
I couldn't begin to tell you, since that is
whom I wanted to contact about this matter
in the first place, but couldn't.

It strikes me that if it's good enough for
the County Administrator and the County
Commissioners to have their email addresses
on the county's website, it really ought to be
good enough for the people running the
county's Elections office as well.