Hallandale Beach Blog - A common sense public policy overview offering a critical perspective on the current events, politics, govt., public policy, sports scene and pop culture of the U.S., South Florida and Europe, especially the UK and Sweden.
In particular, Broward & Miami-Dade County, and the cities of Hallandale Beach, Hollywood & Aventura. Trust me when I tell you, this part of Florida is NOT the Land of Lincoln. Photo in upper-left is Hallandale Beach's iconic beachball-colored Water Tower on State Road A1A, September 2008; March 2018 photo below of HB's North Beach and southern Hollywood Beach, looking left-to-right, looking north, HYDE Condominium, Etaru Japanese Robatayaki restaurant, and Hollywood Beach in the distance, with umbrellas. All photos by me, © Hallandale Beach Blog, All Rights Reserved.

Advertising at Hallandale Beach Blog

 Advertising Opportunities at Hallandale Beach Blog
Luck is the sense to recognize an opportunity and the ability to take advantage of it.” –Samuel Goldwyn, co-founder of Metro Goldwyn Mayer Studios

Hi, my name is David B. Smith and I'm the creator of the Hallandale Beach Blog, a popular, ten-year old South Florida-based blog on public policy, government, current events and news/trends in the world of business, Pop Culture, sports, technology and entrepreneurialism. On my blog I inject some much-needed accountability, transparency and original insight onto those particular issues, concentrating most of my local energy, enthusiasm and laser-like attention on issues affecting the citizens of South Florida, especially the cities of Hallandale Beach and Hollywood, while also keeping a sharp eye on new developments, issues and trends in Miami, Fort Lauderdale, Tallahassee and Washington D.C. that'll affect my readers, their families and their businesses.

Due to a lot of hard work and attention to detail, my blog and its associated Twitter feed, @hbbtruth, have created a successful niche for itself, becoming a very trusted news source in South Florida and elsewhere for information-hungry news consumers, residents and business owners and business groups. 

That includes many current/former Elected state, county and municipal officials, numerous members of the South Florida, Florida and national press corps, as well as by academics, attorneys, lobbyists, entrepreneurs, business owners and other professionals, including officials at Non-Profits and Think Tanks thoroughout the U.S. and Europe.
In short, a lot of people who don’t just care a great deal about what’s going on in South Florida and the Sunshine State, but who also care about what its residents and business community are thinking.

And that's reflected in tangible numbers, as is evidenced by the very friendly and convenient folks at The UPS Store on Hallandale Beach Blvd., next to Starbucks, coming on board as an advertiser, along with others.

in late 2016 I changed the blog's advertising approach, a change which now gives you and your business or firm an opportunity to use the blog as a cost-effective marketing and branding platform to attract and retain new customers -and help better differentiate it from your competitors- and do so at very reasonable price relative to other options in South Florida. Hallandale Beach Blog now offers discerning businesses, firms, non-profit groups and individuals the opportunity to reach a Consumer, Business and B-2-B market in South Florida and beyond via display advertising, at prices starting at just $85 a month. 
Without signing any long-term commitments.

Because of the interesting background and mix of readers already coming to the blog and Following my Twitter feed, my plan is for it to now offer Consumer, Business-to-Business, Corporate & Institutional-related promotion/public awareness advertising from firms, companies, individuals, and Non-Profit entities in South Florida and elsewhere. 

Those prominently-displayed ads will help you reach the blog's affluent, highly-educated and well-informed South Florida-based readers and decision-makers. 

Unlike ads placed in many of South Florida's newspaper, TV or lifestyle magazine's websites, your ad will not just be seen, but NOTICED by South Florida's most-informed, engaged and discerning residents, business leaders and politicians, as well as by seasonal residents and out-of-town investors with very strong personal and economic interests in keeping up to-date on what's happening in our slice of Florida.

Consequently, people who choose to advertise on my blog will recognize the VALUE of reaching the caliber of affluent, well-educated and well-informed readers my blog consistently attracts from South Florida, Florida, the U.S., as well as my loyal, globe-trotting readers overseas, who continue to enjoy its original content. 
Those highly-engaged readers are precisely the sort of people that savvy South Florida businesses want to capture as future customers and clients - so why not you and your business?

I'm happy to say that Hallandale Beach Blog's monthly readership numbers pretty consistently outperforms the vast majority of Florida-based blogs and websites, especially those not directly affiliated with newspapers or TV stations. 
June of 2014 remains the blog’s all-time monthly record, with 96,439 page views.

Over the past ten years, as its reach and influence has expanded, the Hallandale Beach Blog has has developed a reputation for fact-based reporting and fair-minded analysis of the issues that its discerning readers appreciate and value. 

Readers who have come to rely upon the fact that the blog's become a very reliable, go-to source of information, facts and perspective, not only for them and other concerned people, but also for Florida's news media, which is why the blog has been cited in their own coverage of Florida's often-combative and combustible nexus of government, politics and public policy. 

That's often been the case when HBB has broken news on an issue before anyone else, or, added important facts and context to the mix that completely changed the prevailing media narrative. For instance, there was the case I exposed in 2012 of a “reporter” who wrote lots of very positive “stories” about a certain Hallandale Beach mayoral candidate -she just didn’t want it known that the candidate with the flattering coverage was HER own husband!
Doing some common sense investigative work that others in South Florida weren’t doing, 
I connected-the-dots on that relationship, showing precisely who was trying to take advantage of residents trust for their own selfish reasons.

Here's the Florida Bulldog’s story on me and what I discovered: 


On September 21, 2016 I broke the news throughout South Florida, via my blog, that a Hilton boutique hotel was going to be built across from Young Circle between Harrison Street and Hollywood Blvd. as part of Hollywood developer Chip Abele's long-in-the-works project, Young Circle Commons 

That fact was something that Brian Bandell, the South Florida Business Journal's Real Estate reporter -one of many South Florida print and TV reporters who read my blog and Follows me on Twitter- noted publicly, here: 

So, in the days immediately after I revealed this, where was any mention of this in the
Hollywood Gazette or the South Florida SunTimes or anywhere else? Platforms that even now you might be considering for your advertising dollars? 
Nowhere to be found!

They were waiting for a press release to arrive because they couldn't be bothered to show up. But I was there at Hollywood City Hall -in-person.

Which explains not only why I'm the person Bandell credited for the info, which his own Twitter readers also know, but also explains why he regularly highlights my Twitter handle, @hbbtruthin his own tweets about proposed real estate projects and deals in our area
because he knows from experience that more than most people, I really DO know what's
what and who's who, and usually have something original to add to the larger conversation. 

In fact, he did that very soon after the news about the Young Circle project, 
https://twitter.com/SFBJRealEstate/status/780827299939745792 and then again after Christmas:


But it isn’t just how many people you reach, of course, it’s WHO you reach and how you reach them. 

Your ad at HBB gets your message seen by high-quality, trusted taste-makers and influencers in South Florida and throughout the nation’s third-largest state. 

Sophisticated, quality-conscious and keyboard-articulate people whose informed opinions and preferences have a great deal of magnifying power online and on Social Media. 
Readers and Twitter Followers who are not just quick to share what they know or think with others via Social Media about news, ideas and points of view, but also share about positive customer/client experiences.
Yes, it’s a Netflix-watching, WSJ-reading group of creative problem-solvers. 

People who like to be very informed BEFORE making important decisions about purchasing consumer products or services for home or office -and on political issues
They’re the kind of audience who’ll actively respond to your ad and recommend you to their friends and Followers if you can consistently provide them with a quality product or service with reliable customer service. New customers who become loyal, steadfast customers.

There's a good reason why my blog and growing Twitter feed are read/Followed by so many Florida print & TV reporters, columnists and editors, and by so many Florida municipal and County Commissioners and political candidates, to say nothing of being read and Followed by some of South Florida’s most-popular Social Media personalities and most-read bloggers.
A good reason that it’s read and Followed by reporters, columnists and editors at places as varied as the New York Times, POLITICO, Roll Call, the Associated Press, Tampa Bay Times, Baltimore Sun, Texas Chronicle and Dallas Morning News, including a few who are Pulitzer Prize-winners. 

It’s the very same reason that it’s read and Followed by reporters, columnists, editors and publishers at leading Entertainment and Media-centric publications as varied as VARIETY and The New York Observer, as well as by former high-ranking govt. officials at law firms and companies deeply involved in the world of High Tech, Venture Capital and the Startup communities of Silicon Valley, Washington, D.C., Manhattan, London and Stockholm.
(A list that even includes President Obama’s recent "Ebola czar," who's Chief Counsel for Revolution LLP, one of DC's leading Venture Capital and investment firms, run by AOL founder Steve Case.)

Overseas, it counts among its readers and Followers some of the most-popular reporters, columnists, editors and publishers in Sweden, Great Britain and France, including the recent publisher of Sweden's m
ost-popular newspaper, who's now the head of the country's #1 TV network. 
It also includes the CEO of Sweden’s largest association of Startups, Incubator groups and Science Parks, and a wide range of creative and management people at some of Sweden’s leading advertising agencies, consumer, digital and Venture Capital firms, including some amazing marketing innovators and experts aMcDonald's Sweden and SPOTIFY, and at one of Sweden’s most-read online journal for serious social commentary, Dagens Samhalle.

And now, via my blog, you and your business can reach them and tens of thousands of savvy consumers -and more- via an ad for prices starting at just $85 a month

What’s the common thread among all of the blog readers and Twitter Followers, in South Florida and elsewhere? 

They value the consistency of interesting, original content I provide that entertains as well as it informs.

On top of all the positive demographic reasons I’ve outlined, another good reason to add HBB to your advertising mix is the amazing value proposition it represents. According to WIRED Magazine in 2015, the advertising industry’s average online price per thousand views for non-video content is $9, which means that many local South Florida newspapers, magazines and websites would have charged you a minimum of $360 a month for a small ad for how many views I had over the holidays. Me, $85.

It’s important to remember that many South Florida media companies can NOT currently offer advertisers an accurate “Audited” audience number, so that advertisers know precisely how many views their ad is receiving. 
That's important because simply printing 40-75,000 copies of a free newspaper in Broward County is NOT the same thing as an ad appearing in it actually being seen by actual readers

Because my blog is on the Blogger platform owned by Google, my page view numbers are, in fact, Google’s, which is why I was confident in telling you earlier what those numbers for October have been the past three years. 

It’s an unfortunate reality for both consumers and advertisers that there are a lot of media sites in South Florida that are NOT “mobile-friendly," and even worse for advertisers, NOT designed to make it easy for consumers to access their content online -and the advertising that’s near it

The best examples of this are the pdf formats you encounter on the homepages of The Hollywood Gazette and The South Florida Sun-Times

Have you ever tried to access specific content displayed in a pdf format on your smart phone, quickly? Precisely! 
It's very difficult,even if you know what you are doing.

I mention this because in tweaking the blog in preparation for this change in advertising policy, I've utilized Google's Mobile-Friendly test software to check my blog to see how it rates for hand-held devices. I wanted to be able to honestly answer any prospective advertiser who inquired about it. 
Well, those results for my blog were clear: “Awesome! This page is mobile-friendly."

Given a choice, wouldn’t you prefer to advertise at a popular site like Hallandale Beach Blog 
where ALL users are able to see your unique message, no matter the time of day and regardless of what kind of device they were accessing it on? 

It only makes sense!

I’m currently offering FOUR different monthly advertising plans, based on size, but I’m always open to alternatives that work better for your specific needs, so contact me if you have ideas different than these. 

To give you a sense of proportion, consider that Tweets currently appearing on my blog in the right and left-hand columns with photos are roughly about 2 & 1/2 inches X 1 & 3/4 inches, or 6 & 1/2 millimeters X 5 millimeters.
Which also happens to be the size for my reasonably-priced Side ads. 

For more information on possible sizes and styles, please consult this very helpful website:


Each ad featured on the blog will be visible by anyone viewing the blog, regardless of their locationThat means advertisers are guaranteed the widest-possible distribution and can create positive first impressions on many more people than you can currently reach via online ads placed at websites using algorithms based on online search history and email habits.
Which means that you not only reach current readers in South Florida, but also get the opportunity to plant positive ideas and develop interest in your product or service in the minds of visitors before they travel or move here!

Below, for instructive purposes only, I've used some examples of some ads I like that are attention-grabbing in some way or fashion, and which you might want to consider using now or at some future point. 
No endorsement by the company of my blog is intended or to be inferred, they are examples. And in some cases, ads over 900 in width are shrunk to a smaller size so they fit on this particular page and don't bleed onto other content in side columns.

$85 - Side ads, up to 330 X 250 pixels,
Perfect for displaying your Business Card, some artwork and copy about your business or firm, or perhaps even an Airbnb ad for one of your properties
Side ads appear in the right and left-hand columns of the text of the newest blog post.

For example, like this business card for The UPS Store in Hallandale Beach, which has successfully been serving consumers in Hallandale Beach, Hollywood and Aventura for over twenty years, and which I'm happy to say is already advertising on this blog.  

Or, consider this Subaru ad, 300 X 250 

or this one for Subway, Saturday Black Forest Ham, also 300 X 250

$170 - Rectangle ads, which can also include Video 
These ads appear in the middle columnabove or below text of the newest post, or can be positioned in the right-hand or left-hand column if you prefer.
For example, like this national ad for The UPS Store, 160 X 600.

$225 - Small Leaderboard ads, which can include Video, up to 728 X 90 pixels.
These appear directly above ALL new editorial content, at the top of the blog. 

For example, like this, Icelandair, Flash Sale, 728 X 90.
Icelandair Follows me on Twitter and has flies out of MCO, Orlando International Airport to beautiful Iceland and Europe.

$325-plus, depending upon size, which can include Video  - Large Leaderboard
These ads are ones that are 300 X 600 pixels or larger, depending upon your particular need, and spread across the top of the blog with space to spare for your your ad's text and/or video. 
They would appear directly above all content at the top of the blog, below the blog's familiar Hallandale Beach Water Tower icon.

For example, for the new development in Hollywood on the Intracoastal on Hallandale Beach Blvd, Hyde Beach House Hollywood, 300 X 600.

Or for Upplands Motor via Volvo Sverige, 500 X 360. 

TEPPEABO, 980 X 150.

Icelandair, 600 X 390.
Icelandair Follows me on Twitter and has flies out of MCO, Orlando International Airport to beautiful Iceland and Europe.

Nike Women’s 10K Stockholm 20151600 X 419

The prices cited above are not just reasonable given the size and caliber of the blog's readership demographics, but also represent a real bargain compared to some of the high prices charged by other media outlets in South Florida. All ads featured on the blog can be embedded and linked to any website of your choosing, whether your business's current homepage, a catalog or directory of products, or any third-party website of your choosing.

Here’s how committed I am to making a deal with you that satisfies both of us: I'm offering all prospective advertisers some price-certainty and time-certainty, and even offering up a sweetener: EXCLUSIVITY
1.) Any advertiser who agrees to purchase an ad now -regardless of size- gets their ad locked in at the introductory price until August 30, 2017. 
2.) Any advertiser who agrees to purchase an ad and pay for TWO or more months now -regardless of size- will receive EXCLUSIVITY for their specific advertising category for as long as they continue advertising on the blog.

If you're offering a quality product or service to people in South Florida or around the world and want to reach not just upscale, tech-savvy consumers, but also some of the area's most-influential opinion-makers, make the decision today to begin advertising where 
informed people are going to get the facts behind the issues: Hallandale Beach Blog.
People to turn to my blog for ideas, content, answers, solutions and informed points-of-view they can't find elsewhere.

I’m eager to speak with you about your needs and answer any questions you might have, so please don’t hesitate to contact me with any questions or concerns you might have at 

Thanks in advance for your consideration!


Twitter: @hbbtruth, https://twitter.com/hbbtruth

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