Thursday, October 11, 2018

Over a year later, where are the positive results of the City of Hollywood's new Vacation Rental ordinance? How's the compliance rate? About what WE expected and less than the city promised.


Over a year later, where are the positive results of the City of Hollywood's new Vacation Rental ordinance? How's the compliance rate? 
About what WE expected and less than the city promised.

 Because I am the way that I am and interested in the sorts of myriad things that I am, and write and Tweet about a LOT, including the #GigEconomy and #Airbnb and public policy, I mention this in case you are interested in some things that touch on all of these things.

 Just got this in the mail today:
Rebecca Stone, Skift Research: The Roadblocks Airbnb Must Tackle on Its Way to Possible IPO: Skift’s Latest Research

As of today I plan on doing an updated blog post sometime in the next few weeks that'll seriously examine and re-examine what I believe to have been the completely ineffective changes the City of Hollywood made last summer to their Vacation Rental ordinance.

Those of you among the public and the press who attended that afternoon might recall that I spoke towards the very end of that Hollywood City Commission meeting on whether to give the city more aggressive (regressive!) tools to enforce the city's new changes to the existing ordinance, after many representatives of the Vacation Rental, real estate and Small Business industry spoke, including Tom Martinelli, Airbnb's Florida Government Relations Director based out of Miami.

 I spoke after people from Airbnb, individual Airbnb or VR hosts and other industry members spoke had the chance to articulate their frustration with the city's refusal to work in good faith with them, to say nothing of many of the City Commissioners NOT understanding that they could NOT simply go back on contracts and MOU's with individual hosts and give the city personal confidential information.

 Among other things I said that it was, sad to say, yet another example of a South Florida municipality putting its faith in the power of a govt. bureaucracy rather than empowering responsible Vacation Rental hosts, in this case, in Hollywood -where I live and know many such hosts- and trusting human behavior, and actually making it easier for Vacation Rental hosts to comply.
A win-win scenario for everyone.

BUT to do so on terms that did NOT open hosts up to what could be unlimited and unwarranted intrusion by city officials (or their hired hands) looking to play gold prospector and recoup money for the city's coffers for its own past failure to have adequate code compliance in place and be able to catch additions made to houses at the time they took place 20, 30 or 40 years ago, rather than try to go after current owners or renters.

 Many of the latter have invested in their future by renting houses in Hollywood that would otherwise be empty if not dowdy, but which are now much-improved by their interest in making it as attractive as possible.

 In many cases, better taken care of than if the city itself owned them, as hearings I attended earlier this year regarding the city's attempt to sell some city-owned parcels proved 
conclusively, when a mirror was held up to the city's owned homes and the eyesores many of them have remained in many neighborhoods.

 It was also hard not to notice that there seemed to be a very lackluster effort shown by the city to go after the repeat offenders that cause a majority of the complaints that are both valid and intrusive to their neighbor's Quality of Life. 

The fact that the city and the person running the program for it, Lorie Mertens-Black, seemed to fail to invite several responsible and articulate Airbnb hosts who were in compliance to speak at their July dog-and-pony show weeks before,

 

Updated: A veritable trainwreck of a public meeting. Wednesday's embarrassing 

Vacation Rental Ordinance Amendment presentation at Hollywood City Hall was 

not a pretty sight by any stretch of the imagination


 gave me plenty of angst and ammo for what happened when the City Commission voted. 

 As we all saw to our exasperation when we saw how my logic and common sense was received last summer. Badly.
After all, there was money to be made!

 I predicted that the compliance rate would be much less than what they expected or had been led to believe by vendors, and would... well, to quote myself:
"As long as the city makes it about meting out individual and collective punishment
and making money via fees, based on what I have personally seen and heard at city
meetings and in conversations with many successful Airbnb and Vacation Rental
hosts in Hollywood, I see little prospect that the city's compliance rate will ever get
much over 40% with the proposed changes."

That's still my perspective as I start cobbling together that new post, and no facts or
evidence I have seen or received from the city of late shows me that I'm wrong.
The fact that this was so predictable doesn't bring me any joy. 

Let me leave you with a sweet teaser of things to come: The city's VR licensing program
is now so inaccurate that it shows properties on its site that may not even be in compliance
any more, since it is accurate as of... Sept. 30th.
"The map illustrates all approved Vacation Rental Licenses that will expire on September 30, 2018."

Why should it even be more than a week inaccurate if the whole point of it is to BE accurate? Also, HOW and WHY would any out-of-town traveler go to the city's website, a site that they wouldn't even know exists? They wouldn't. 

But the city acts like people would do that.

Yet again, completely ignoring human behavior when it comes to this subject.



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