Levi's® Legacy (English), July 20, 2011, http://youtu.be/KT16DcHcjRA
Levi's Latest 'Go Forth' Ad Romanticizes Youth Riots At The Wrong Time
Matthew Newton
8/10/2011 @ 01:37PM
As London burns and violence creeps north into Manchester and Birmingham, Levi’s launch of an advertising campaign that features images of rebellious youth clashing with police in riot gear comes at a bad time. That’s the reality the brand is facing with “Legacy,” the latest spot in its often controversial Go Forth series. And according to Creative Review, such synchronicity has led Levi’s to postpone the UK release of the ad.
Read the rest of the post:
But if it makes them feel any better, a lot of their jeans were stolen from legitimate stores...
Ah, the San Francisco counter-culture approach to selling jeans!
Despite all the inevitable media backlash and offense this ad would be sure to cause, and despite the fact that they won't be running this TV advert in England for obvious reasons, Levi's "Favorited" this ad on their YouTube Channel yesterday.
Yeah, that'll show the critics.
LOL!
And when DO they run this precious Wieden + Kennedy ad on TV in the U.K., anyway, given public sentiment?
Play with fire, you get burned.
Especially when you play with poseur fire!
Channel 4 News video: Reporter Jane Deith describes the police's seven-hour battle of endurance in Manchester, where they were usually on the wrong side of a cat-and-mouse game with looters, to the dismay of shop owners and residents.
No comments:
Post a Comment