Hallandale Beach Blog - A common sense public policy overview offering a critical perspective on the current events, politics, govt., public policy, sports scene and pop culture of the U.S., South Florida and Europe, especially the UK and Sweden.
In particular, Broward & Miami-Dade County, and the cities of Hallandale Beach, Hollywood & Aventura. Trust me when I tell you, this part of Florida is NOT the Land of Lincoln. Photo in upper-left is Hallandale Beach's iconic beachball-colored Water Tower on State Road A1A, September 2008; March 2018 photo below of North Beach, looking left-to-right, looking north, HYDE Condominium, Etaru Japanese Robatayaki restaurant, and Hollywood Beach in the distance, with umbrellas. All photos by me, © Hallandale Beach Blog, All Rights Reserved.

Saturday, May 21, 2011

Just in time for the summer, Timoteij's wonderfully infectious new single "Het" hits the airwaves -with a BRILLIANT video, too!

Timoteij - Het (Officiell Musikvideo)

Make sure you watch this on a full screen for maximum effect.

En somrig hit? (A summer hit?)

It will probably come as no surprise to those among you reading this blog who have an interest in this subject that I've been reading and hearing a lot about the new Timoteij single being released for awhile now.

But the first time I actually heard "Het" for myself -sans video and the rap opening that both jolts you and catches your attention- came last weekend, a few days after it was featured on May 12th P4 homepage for Sveriges Radio's Daniel Kjellander and Jenny Lindeborg, who host a four-hour morning show.

Obviously, I don't listen to SR all the time, probably more like a couple of times a month out of curiosity, and the truth here is that I simply got a tip from someone I trust and followed it up -and took a listen myself.
You may well remember that I previously mentioned here that I'd been having some computer problems and all last week, esp. with my speakers?

In any case, it's just as well that I didn't post about that SR link, because I didn't have access last weekend to this tres charmant video and THAT's what really makes this particular song POP and sets it apart!

And didn't Johanna (Pettersson) tell us only on Wednesday, on their blog, how truly sick -"cruel"- it would be when we all saw it for ourselves?
Yes, she did, saying "Den är grym! Såå bra! Hurra!?"

OMG, it's even better than advertised!

First off, there's a whole lot more going-on in this sweet and catchy -and ingenious- video than seems readily apparent at first viewing -a whole lot more, which is why you have to watch it a number of times on full screen to catch some of the clever touches.

To me at least, parts of both the song and the video have an almost Nashville-centered feel to it, like certain very popular female Country Western acts you and I can both think of.
Giving a video a real sense of place and reality is very, very smart, actually.

I dare you not to be hooked by the second time you play it, and actually know what to expect with the whole switch in tone at the beginning from the typical rap 'intro' and the appearance of the long white stretch limousine

and paparazzi at the ready, to the looks of, first, dismay

"That's NOT schlager, that's hip-hop!"
and then quickly, delight on the faces of the little girls
and boys wearing those popular pink and blue Timoteij skull caps when the band cruise in,

"Here they come!"

emerging from their sweet cherry red Skoda -embossed with their name in script on the hood and a silhouette of them on the sides.

Adorable autograph hounds at the ready!

Oh-so much cuter with a Skoda!

Photos of the band with their individual cherry red Skodas back in Skövde:
(Johanna didn't have her license yet when they got the sponsorship deal.)

And in case you were wondering, yes, those pink and blue Timoteij-embossed skull caps ARE ridiculously popular, as even a cursory look at many of the photos or video of their touring the past year has made abundantly clear, where you see them everywhere, and NOT just on kids.

I almost bought one of them last year for my youngest niece, aged ten, up in Maryland, and while not naming names, I have some friends in Sweden who bought a lot of them for stocking stuffers and such, even giving some blue ones to their more hard-edged heavy metal male friends and work colleagues as a joke.
(But they had to wear them out in public, of course.)

The slower, quieter part of the song that kicks in at 2:30 or so, starting with a shot of Elina (Thorsell), is a great change of pace and really brings the attention back to the quartet's sweet harmonies that these four do so consistently, seemingly, effortlessly.

Here's a video they recorded of their behind-the-scenes preparation for the "Het" music video, and yes, that is Taylor Swift playing in the background; they love Taylor Swift!

Timoteij spelar in musikvideo - Förberedelser

(Pictured above: Elina)

This is the quartet's first video on their "official" YouTube Channel.
More on that in a minute.

Speaking of summer, or as one person I know who has spent many, many winters in Sweden puts it, the first time you have seven days in a row when it's NOT freezing, here's a short vid from Expressen TV last August, showing how willing the girls are to indulge the media to get some attention for their self-evident talent -singing while swimming in a pool.

One of the other things I've sort of been waiting to mention here on the blog for a bit, thinking the new single was the time to mention it, was that there is -FINALLY- an official YouTube Channel for Timoteij, even though their fans have been pretty good the past year at uploading videos they shoot of them on tour around the country or even their TV appearances -per Nyhetsmorgon, Lotta på Liseberg, Sommarkrysset and Allsång på Skansen.

Timoteij - Högt över ängarna (Hoch Ubber Den Wiesen) Live Habo FestivalenTag [Ultra-HQ] -High Above the Meadows.
(Pictured above: Bodil, Cecilia and Elina)

Timoteij - Ingen idé
(Pictured above: Cecilia and Johanna)

Here's the URL for their Official YouTube Channel: http://www.youtube.com/user/TimoteijOfficial
As it turns out, your faithful blogger and friend Dave was their second subscriber.

For what it's worth, I have actually mentioned to them via an email that I thought that their very amusing videos on their official -not fake- Facebook page, located at
http://www.facebook.com/timoteij.official were full of personality and often hysterical, especially the ones where they were traveling and Elina was acting as cinematographer from the back seat -82 videos as of a few days ago at http://www.facebook.com/video/?id=286938310265&s=0 - and really needed to be shared with more people via an official YouTube Channel they controlled.

Whether or not they will start putting those sort of funny videos up at this new channel, I can't say for sure, but this first one is certainly a good sign and when I hear something, I will share the news with you here.
Timoteij's official blog: http://www.timoteij.se/

See also:
You’re Making Me….HET HET HET!
by SCANDIPOP on MAY 20, 2011

Lionheart Sweden's YouTubeChannel

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#HollywoodFL based photographer/entrepreneur Esther Chuang

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