Now THIS is how you make a political video that appeals to the common sense of intelligent and well-informed people who always vote: you're honest about the current economic reality and describe a plausible scenario for changing things for the better, not spouting condescending nonsensical generalities about how the economic future of the state is sunshine.
The contrast in intellectual heft and strategic focus between this Meg Whitman video and the dim-witted TV political ads and website videos coming out of Florida could hardly be greater, and from a Florida voter's perspective, hardly more dispiriting.
I last wrote about the contrast between the gubernatorial candidates in Florida and California on July 25th:
I've got some blog posts coming up soon about the alternative energy approaches of Alex Sink, Bill McCullom and Rick Scott, and to say that they are vague and unfocused is a gross understatement.
Even worse from my perspective, Sink's approach, as distilled from reading her own website and several environmental websites and blogs, seems to unduly rely on Washington largess, which is to say that she thinks that D.C. will simply give money to Florida so that pols in Tallahassee can pick-and-choose some economic winners in the alternative energy industry.
I'm going to go out on a limb(!) and say that kind of politics-as-usual approach would enrich friends, family members, past supporters and cronies of the elites in Tallahassee, but NOT the entrepreneur in South Florida that has an innovative business plan that satisfies consumers and will make money within three years, and won't be dependent on government subsidies for its sheer existence.
That's not a constructive strategy to create well-paying jobs and a viable industry, esp. in South Florida, but is sweet music to lobbyists, who will once again say that local and county govts. need them to do their magic in Washington, with taxpayers footing the tab.
We don't need more taxpayer-funded lobbyists in Washington, we need more high-tech jobs in Florida that are based on the free market system of providing a desired service to consumers at a price they deem reasonable enough to use.
If you doubt what I'm saying about the contrast in quality of the candidates for governor between California and the three currently running in Florida, simply go to Whitman's campaign sites for yourself and see what's there. They are well-designed, easy to navigate and full of useful information presented in an attractive manner that isn't a confusing mishmash of images.
Which is to say, that her sites are the exact opposite of the Miami Herald and South Florida Sun-Sentinel's websites, which are uninviting jumbled messes that seem to have no logical rhyme or reason other than to send you involuntarily to one of their sponsors.
Meg Whitman's got a damn impressive resume that's based on integrating innovative ideas and the ability to give consumers a product they find useful; has the right kind of personal temperament to handle the ups-and-downs of the office she's seeking; and has the demonstrated ability to create enthusiasm among others for her ideas and policies. Plus, quite clearly, she has some very smart and creative people around her to advise her, not the usual political retreads.
Your homework assignment is to compare and contrast Whitman with candidates from Florida.
Official Meg Whitman campaign website:
Meg Whitman campaign YouTube Channel: