Lacey Rose of Forbes magazine dropped a great little news nugget or two yesterday that I've heard expressed many times in years past by other media/sports writers I like and follow, but which bears special mention now as the Vancouver Winter Olympics chugs towards its Closing Ceremonies in a few days, hours after the U.S. vs. Canada ice hockey Gold Medal game results in somebody leaving disappointed, likely Team USA.
From her perch at the Forbes blog, The Biz Blog, -media, Hollywood and celebrity- Lacey first mentions that folks on Madison Avenue are very disappointed in the Olympics TV demos from an audience-reach p.o.v. because it's skewing way too older female, which makes a lot of their trendy ad buys nothing but wasted dollars down the drain.
Chicken or egg?
NBC Universal's on-air talent thinks nothing of talking incessantly about a female figure skater's dead mom and any resentment between U.S. Olympic ski team members Lindsey Vonn and Julia Mancuso, prior to and since the Olympics started, Vonn and Mancuso, the Best of Rivals http://www.nytimes.com/2010/02/17/sports/olympics/17ski.html , but now you're surprised that guys are tuning-out your soft-focus, pastel coverage after days of hearing you talk about the same thing?
"Among viewers 55 and older, ratings are 82% higher than the national average, according to Nielsen."
While on an errand late this afternoon, I heard a very well-produced and critical perspective on PRI's The World via WLRN-FM, http://www.theworld.org/ by Carol Hills titled
More live coverage of Olympics outside US, criticizing NBC Universal's absurd policy of tape-delayed (and overly-chickified) coverage compared to what foreign TV broadcasters are beaming back to their eager audiences around the world: LIVE coverage of everything as it happens.
You know, the method preferred by genuine sports fans around the world?
Hear Hills' persuasive piece for yourself at:
In a related manner, the New York Times' Olympics Rings blog reports late this afternoon that Wisconsin Senator Herb Kohl is asking many of the same reasonable questions that Carol Hills raises in her radio piece about consumer accessability:
Senator Asks NBC to Explain Internet Restrictions By Richard Sandomir
On the odd chance that you don't already know, Herb Kohl is the owner of the Milwaukee Bucks and -yes- is part of the Kohl family for whom Kohl's department store is named.
(He was the company president for most of the Seventies.)
Not surprisingly, he is and has been the wealthiest person in the entire U.S. Congress since first getting elected to the Senate in 1988, where he succeeded Senator William Proxmire, a true original whom we could use dozens of clones of today to make things right.
Sen. Kohl is the Chairman of a Judiciary subcommittee where his Midwestern values and moderate notions are a real plus: Antitrust, Competition Policy and Consumer Rights.
Later in her blog posting, Lacey Rose drops the nugget which caused me to take a few minutes today to write about a subject that I've been talking about for years with my media friends up in the D.C. area, especially my African-American reporter friends, so many of whom used to go with me to Baltimore for Oriole games via the MARC Baseball Train from D.C.'s Union Station, which deposited us right next to Camden Yards.
While older women are watching the Winter Olympics in numbers that Madison Avenue doesn't quite know what to do with, "Viewership among both Hispanic and African-American populations is 74% below the national average."
See Lacey Rose's entire post here:
Olympic TV Ratings: Bigger? Yes. Better? Maybe Not.
February 25, 2010
I originally meant to post the informative daily video I receive straight from the Vancouver organizers from the very beginning of the Games but... miuex tard que jamais:
Live Olympic results are at: http://www.vancouver2010.com/olympic-schedule-results/
New York Times Olympics Rings blog, http://vancouver2010.blogs.nytimes.com/
Hallandale Beach Blog -A common sense public policy overview offering a critical perspective on the current events, politics, govt., public policy, sports scene and pop culture of the U.S., South Florida, Europe and Sweden. In particular, Broward & Miami-Dade County, and the cities of Hallandale Beach, Hollywood & Aventura.Trust me when I tell you, this part of Florida is NOT the Land of Lincoln. Pictured in upper-left is Hallandale Beach's iconic beachball-colored Water Tower on State Road A1A; September 2008 photo by me, South Beach Hoosier. © 2013 Hallandale Beach Blog, All Rights Reserved.
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Friday, February 26, 2010
Hardly Breaking News: Older women love the Winter Olympics but Hispanics and African-Americans are completely ignoring Vancouver's pride and joy
Hallandale Beach Blog is where I try to inject or superimpose a degree of accountability, transparency and insight onto Florida and local Broward County government and public policy issues, which I feel is sorely lacking in local media now. On this blog, locally, I concentrate my energy, enthusiasm, anger and laser-like attention on the coastal cities of Hallandale Beach, Hollywood and Aventura.
If you lived in this part of South Florida, you'd ALREADY be stuck in stultifying traffic, paying higher-than-necessary taxes and continually musing about the chronic lack of accountability among not only elected govt. officials, but also of city, county and state employees as well. Collectively, with a few rare exceptions, they couldn't be farther from the sort of strong results-oriented, eager work-ethic mentality that local residents deserve and expect. But seldom if ever see...
This is particularly true in the Broward County city I live in, the City of Hallandale Beach, north of Aventura and south of Hollywood and right on the Atlantic Ocean. Here, the "Perfect Storm" of years of apathy, incompetency and cronyism are all too readily apparent. Sadly for its beleaguered residents, HB is where even easily-solved, quality-of-life problems are left to fester for YEARS on end, because of myopia, lack of common sense and ineffective supervisory management. It's a city with tremendous potential because of its terrific location and well-educated populace, yet its citizens have almost become numb to HB City Hall's frequent outrages and screw-ups, the result of YEARS of the worst kind of mismanagement and lack of foresight. On a daily basis, residents and Small Business owners wake up and see the same old problems that have never being adequately resolved by the city in a logical and responsible fashion, merely kicked -once again- further down the road for others to solve in the future.
I used to ask myself, not always rhetorically, "Where are all the enterprising young reporters who want to show that through their own hard work and enterprise, what REAL investigative reporting can produce?" Hearing no response, I decided to start a blog of my own that could try to do some of these things, taking the p.o.v. of a reasonable-but-skeptical person seeing the situation for the first time with fresh eyes, and wanting questions answered in a honest and logical way that citizens have the right to expect.
Hallandale Beach Blog intends to be a catalyst for positive change in public policy and goivernment engagement. If there's one constant gripe in South Florida, regardless of your age, race, nationality or political persuasion, it's about the fundamental lack of PUBLIC ACCOUNTABILITY of Florida's state, regional and local govt./agency officials, elected and otherwise. Hallandale Beach Blog aims to be a small step towards regaining some of that needed accountability, whether it's thru shining some well-needed public scrutiny on the issue or pol, or requires a higher degree of follow-up investigation and public exposure of the incompetency, cronyism or negligence -South Florida's usual governing style.
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