"And, man, talk about a babe magnet."
See also: http://www.teslamotors.com/
Tesla Motors: an America's Hottest Brands Case StudyBy Jean Halliday
November 16, 2009
Unusual in the car business, Tesla Motors does no advertising and has no agency of record. Instead, the private, plug-in electric car outfit in Silicon Valley's San Carlos, has relied on the internet, word-of-mouth and CEO-co-founder Elon Musk. The South African-born entrepreneur is the reluctant face of Tesla. He described himself as "basically an engineer" whose "intrinsic nature is to be introverted."
Mr. Musk is regularly out stumping for his electric cars at conferences, with reporters and at the handful of company-owned dealerships in the U.S. and abroad. He made an appearance this year on David Letterman, who invited him after buying a Tesla Roadster. Tesla's Roadster has gotten visibility from appearing for free in 2008's "Iron Man" movie, BlackBerry ads and a coming California Tourism blitz.Read the rest of the story at:
Here's an excerpt of the Churchill Club
interview in April where Musk explains
why fully EV trumps plug-in Hybrids
Per the article below, Ener1, Inc., which
owns 31% of Th!nk is also based in the
land of the Hoosiers.
Norway electric carmaker Th!nk picks Indiana for U.S. factory