Once again, Alan Mutter at Reflections of a Newsosaur blog has it right about the American news media: ‘Objective’ journalism is over. Let’s move on.

Sometimes, with a news article, column or blog post that's particularly cogent, well-argued and well-written, there's little left for your humble blogger here in South Florida to say other than to encourage you to read it for yourself and become educated.

Well, today is one of those days, as Alan Mutter out in San Francisco has such a persuasive and common sense post today on his must-read media blog, Confessions of a Newsosaur, on the myth of a fair-and-balanced animal called "objective journalism" in the United States.

That legendary animal NEVER actually roamed this land, from sea-to-shining sea.
It was all merely a journalism industry construct that was passed down from one generation to another.

Alan has, by far, one of the most varied and successful journalism and venture capital backgrounds of anyone you could possibly meet in the U.S., literally, the nexus of both the legacy media as well as the new media. Even now, he's on the adjunct faculty of the Graduate School of Journalism at the University of California at Berkeley.
http://journalism.berkeley.edu/

Which is why his opinion really counts for something.

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Reflections of a Newsosaur blog by Alan Mutter
Musings (and occasional urgent warnings) of a veteran media executive, who fears our news-gathering companies are stumbling to extinction
Thursday, December 02, 2010
‘Objective’ journalism is over. Let’s move on.

It’s time to retire the difficult-to-achieve and impossible-to-defend conceit that journalists are now, or ever were, objective.

Let’s replace this threadbare notion with a realistic and credible standard of transparency that requires journalists to forthrightly declare their personal predilections, financial entanglements and political allegiances so the public can evaluate the quality of the information it is getting.

This not only will make life easier for scribes and the public. It also could do wonders for the sagging credibility of the press.

Read the rest of this post at:
http://newsosaur.blogspot.com/2010/12/objective-journalism-is-over-lets-move.html

See also:

http://paidcontent.org/

http://www.mondaynote.com/

http://mediagazer.com/

http://www.beet.tv/

http://www.mediabistro.com/

http://www.mediabistro.com/webnewser/

http://www.jackshafer.com/slate_columns/slate_columns_index.php

http://www.jackshafer.com/

http://www2.poynter.org/column.asp?id=45 - Jim Romensko

http://www2.poynter.org/

http://www.medill.northwestern.edu/

http://journalism.indiana.edu/